.@TeddyOutReady: bobble is a new member of Seventh Generation family

Tuesday, June 4, 2013

bobble is a new member of Seventh Generation family

Seventh Generation acquires bobbles
Seventh Generation, one of North America’s leading green brands acquired a maker of reusable filtered water bottles known as bobble, which is a great addition to the company's line of eco-friendly products.

New York-based bobble is a more sustainable solution to the waste created by the billions of disposable water bottles thrown away every year in North America. Each washable PVC-free, BPA-free, phthalate-free, and guilt-free bobble comes with a replaceable filter that removes chlorine and impurities from traditional tap water, rendering each sip cleaner, crisper and more refreshing. Each bobble filter works at peak capacity for approximately two months, after filtering forty gallons of water. This equates to replacing 300 single-use water bottles.

“Purchasing bobble marks the beginning of the next chapter of our story,” said company CEO John Replogle. “We’ve established a very strong core in our home-care, baby, and health & beauty lines. Now we seek to extend our influence and spread our practices more broadly by acquiring innovative brands in the sustainability space. The acquisition of bobble fulfils that mandate and brings with it a tremendous product line that helps secure our leadership position as the company of choice for consumers interested in a healthy, sustainable lifestyle.”

Exciting to learn that Seventh Generation continues relationship with famed designer Karim Rashid, whose unique visual imprint can be found across the bobble line. And looking forward to see more bobble designs showing up on Canadian store shelves along with other Seventh Generation household and personal care products.

This week for Canadian residents we also host a giveaway Seventh Generation - Sparkling Results From Plants, take your chance to win incredible dishwashing cleaners set following the link: 

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